BSNL Ropes in Boxer Mary Kom on Board as Brand Ambassador for 2 Years; Signs Deal with Indian Army

BSNL hits a double whammy as it brings in decorated boxer Mary Kom as its brand ambassador for two years and also signed a MoU with the Indian Army for providing them with telecom services for the next three years, all across India.

BSNL Brand Ambassador: Indian Boxer Mary Kom

According to Aruna Sundararajan, Secretary, Telecom, in the competitive telecom sector, associating with Mary Kom will help BSNL in improving its brand image and attract more customers. The two-year contract will see boxer Mary Kom endorsing as well as engaging in various promotional events organized by BSNL for its different telecom services.

Anupam Srivastava, BSNL’s CMD, said,“The association of M.C. Mary Kom will certainly help in enhancing brand visibility and assist BSNL in this era of fierce competition where all operators are striving hard to gain market share.”

With Mary Kom’s renowned achievement in the world of sports on global level, she is a popular youth icon; someone the youth of today identifies with and looks up to, stated Srivastava, making her an ideal candidate to be BSNL’s brand ambassador. Mary Kom’s identity, added Srivastava, will allow BSNL to connect with the subscribers on the micro level.

On her decision to associate herself with BSNL, Mary Kom stated that she trusts brand BSNL because the state-owned telco is the only service provider whose reach is in the far-flung places of the country where no other service provider has reached until now. Also, it is the only telecom that has been effective in maintaining its services in disaster-struck regions. Kom further stated that BSNL’s contribution towards nation building cannot be discounted considering it offers its robust infrastructure to rural as well as remote areas.

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BSNL Signs-up yet again with the Indian Army

Besides gaining Mary Kom as its brand ambassador, BSNL recently struck a deal with the Indian Army. According to the MoU signed between the two, BSNL will provide the country’s army with different telecom services like PRIs, basic telephone, and leased circuits, among others, for 3 years. These services will be provided to the army for 3 years on a pan-India basis.

Before the current MoU, another MoU was signed in July among the two; the Indian Army and BSNL, for a duration of 5 years. Under the existing MoU, BSNL is already contracted to provide the army with other telecom services like mobile and broadband services.

BSNL on track to face Airtel V-Fiber and Jio GigaFiber

With Mary Kom as the brand ambassador and repeat customers like the Indian Army, BSNL is now all set to take on Airtel V-Fiber and Jio GigaFiber head on. The state-owned telecom has revised its broadband tariff plans to pit them against the ones released by the leading telecom operators.

BSNL Launches Rs.499 Postpaid Plan With Unlimited Voice Calling, 45GB Monthly Data Benefits

To retain its customer base, BSNL has revised all its existing broadband plans that lie within the price range of Rs.249 to Rs.2,295. Minor changes have been implemented in all the plans falling within the bracket. While some plans have had their FUP limits increased, some have seen a boost in their overall download speed. Currently, BSNL has 10 running broadband packs that fall under Rs.1,000 and 4 packs that are under Rs.2,295.