BSNL Friday announced release of the new
MyBSNL Mobile Application powered by the Infomo Mobile Marketing
Ecosystem. This application cements the partnership between Bharat
Sanchar Nigam Limited (BSNL) and Call2Action Communication India Pvt.
Ltd.
BSNL will make this new application available to BSNL customer and
non-BSNL customers to download from the Google Playstore. Infomo is an
innovative rewards-based mobile advertising and promotions platform
designed specifically for mobile network operators. Customer can earn
attractive rewards after registering for the service. The service
delivers rich interactive advertising and promotion content to mobile
phones during routine everyday interactions such as calls, SMS, alerts,
notifications, beacons, and other location-based interactions. The
service also provides IP based calling and Messaging services using the
single interface.
Speaking of this release, Mr Anupam Shrivastava,
the Chairman & Managing Director of BSNL said, “This is a new
business model which will transform the mobile advertising industry.
Infomo will help us break into the mobile advertising market segment
with a totally different offering to the existing ecosystem.We are
starting with a database of over 5 million existing MyBSNL users on
Android devices. Infomo will encourage all our customers to download and
use the new MyBSNL mobile application. Infomocan help us improve our
ARPU by providing our existing data customers in India with a range of
compelling and innovative new services from which they can earn
significant rewards.
Explaining this concept,Mr Ananda Rao,
Founder & DirectorCall2Action Communication said, “Anyone in India
can avail this service by simply downloading the MyBSNL app from the
Google play store. The consumer centric solution allows the user to
specify the kind of content of interest. Based on such preferences, the
Infomo Ecosystem will source and deliver appropriate content to the
users mobile during standard telephony interactions and users are
eligible for multiple rewards”..
Speaking during the release Mr Simon Meadmore,
Director (Marketing) of Talicomm Global Pte Ltd added “This is a new
business model which will transform the mobile advertising industry. We
wanted to enter the Indian mobile advertising market and have found the
ideal partner in BSNL. We look forward to bringing in more features into
the MyBSNL Mobile Application very soon making it a highly sought after
mobile application.”
