BSNL to release new MyBSNL Mobile Application

BSNL Friday announced release of the new MyBSNL Mobile Application powered by the Infomo Mobile Marketing Ecosystem. This application cements the partnership between Bharat Sanchar Nigam Limited (BSNL) and Call2Action Communication India Pvt. Ltd.

BSNL will make this new application available to BSNL customer and non-BSNL customers to download from the Google Playstore. Infomo is an innovative rewards-based mobile advertising and promotions platform designed specifically for mobile network operators. Customer can earn attractive rewards after registering for the service. The service delivers rich interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMS, alerts, notifications, beacons, and other location-based interactions. The service also provides IP based calling and Messaging services using the single interface.

Speaking of this release, Mr Anupam Shrivastava, the Chairman & Managing Director of BSNL said, “This is a new business model which will transform the mobile advertising industry. Infomo will help us break into the mobile advertising market segment with a totally different offering to the existing ecosystem.We are starting with a database of over 5 million existing MyBSNL users on Android devices. Infomo will encourage all our customers to download and use the new MyBSNL mobile application. Infomocan help us improve our ARPU by providing our existing data customers in India with a range of compelling and innovative new services from which they can earn significant rewards.

Explaining this concept,Mr Ananda Rao, Founder & DirectorCall2Action Communication said, “Anyone in India can avail this service by simply downloading the MyBSNL app from the Google play store. The consumer centric solution allows the user to specify the kind of content of interest. Based on such preferences, the Infomo Ecosystem will source and deliver appropriate content to the users mobile during standard telephony interactions and users are eligible for multiple rewards”..

Speaking during the release Mr Simon Meadmore, Director (Marketing) of Talicomm Global Pte Ltd added “This is a new business model which will transform the mobile advertising industry. We wanted to enter the Indian mobile advertising market and have found the ideal partner in BSNL. We look forward to bringing in more features into the MyBSNL Mobile Application very soon making it a highly sought after mobile application.”