State-run telecom firm BSNL Chairman P.K.
Purwar has set sales targets for the company's various business
verticals - fixed line, enterprise businesses, Fibre-to-Home and
consumer mobility or wireless - to be achieved by the telecom circles in
the current fiscal.
The move is aimed at
checking the build-up of operational losses that is pushing the public
sector undertaking (PSU) into a chronically ailing phase.
Under the new sales plan, each circle has been asked to ensure at least ₹1,000 crore rent income from the unutilised spaces.
BSNL's
consumer mobility (CM) vertical has been given a target to achieve two
million gross connections every month alongwith a 10 per cent increase
in visitor location register (VLR) figures by focusing on sales
channels.
VLR is database that contains information of subscribers in a specific location.
Currently going through its worst financial crisis, BSNL is
defaulted in paying salaries for the first time in February this year
and has been on a continuous decline path despite additions of
subscribers.
"The telecom industry is in
distress and BSNL is also facing the heat. As a first step towards
transformation, I would like to have much more aggressive targets as in
the CFA (fixed line) vertical retaining the net landline customer base
as on March 31, 2019, and provision to at least double the FTTH
(Fibre-to-the-Home) connections as provided in the last year 2018-19.
This can only be achieved by sales and marketing", he said in a letter
to the Chief General Managers of the circles.
"In
the consumer mobility (CM) vertical, we should at least achieve two
million gross connections every month with a target of 10 per cent
increase in VLR figures by focusing on sales channels, branding at the
retailers premises.
"The aim should be to
increase 10 per cent at least in the IN or Intelligent Network Revenues
in the current fiscal through maintaining up time BTS and increasing
market share", the letter, which is almost akin to a sales target,
stated.
In the communication, Purwar
asked the circles to target 25 per cent increase in revenues from the
enterprise business (EB) from existing and new clients as he says this
segment has high potential.
To energise
the workforce, Purwar has come up with a new slogan --ACTION-- Adopting
Changes to Improve Outcomes Now. The earlier slogan was "Service with a
Smile".
BSNL is expected to post a loss of ₹14,000 crore in 2018-19 and lower revenue of around ₹19,000 crore as Telecom Minister Ravi Shankar Prasad has informed the Lok Sabha.
The
government is deliberating on its survival plans by way of giving 4G
spectrum and a one-time voluntary retirement scheme (VRS) package which
together could cost around ₹20,000 crore but there has been no green signal from Finance Ministry.
The
communication did not either provide numbers regarding the anticipated
rise in revenues or subscribers nor the past figures in these two
business vertical categories.
As per telecom regulator Trai figures, BSNL has a landline subscriber base of 2 crore and a mobile subscriber base of 10.5 crore.
Industry figures show BSNL has a base of four million FTTH subscribers.
Regarding the finance segment, the Chairman and Managing Director said: "We shall also pay special attention to earn at least ₹1,000
crore in the current fiscal by renting out the vacant/under-utilised
built-up spaces", while stressing on collection efficiency and
recovering old dues under the company's Aishwarya project.
"I
shall be monitoring closely the key parametres to bring perceptible
changes in the functioning of your circle with measurable inputs. We
have to focus on reduction our operating costs by rationalising power
consumption and greater emphasis on utilising existing manpower instead
of outsourced activities," Purwar said.
"There
is a need to relook at expenditure and look at every possibility to
rationalise and optimise existing resources to cut costs and
outsourcing."
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